Revealed: Australia's top 10 products of the DECADE - including Heinz garlic aioli, a 'skin nutrient' face mask and an $8.99 Vaseline moisturiser
- Product of the Year is Australia's largest consumer-voted awards scheme
- Thousands of customers declare their favourite supermarket goods each year
- Iconic brands like Heinz, Vaseline and Berocca featured in the top 10
- Skincare, beauty and well-being products dominated, taking five of the 10 spots
- The list has been released ahead of World Product Day on Wednesday, May 27
Vaseline moisturiser, Heinz garlic sauce and Berocca energy shots have become some of the most popular products in Australian households over the past decade, new data from consumer awards company Product of the Year reveals.
The scheme, which invites thousands to vote for their favourite supermarket and pharmacy goods each year, announced the 10 most popular items across 10 categories ahead of World Product Day on Wednesday, May 27.
Staples from iconic brands dominated the list, with Vaseline $8.95 Intensive Care Spray topping the poll for body moisturiser and Berocca $3.79 TwistnGo voted best in health and well-being.
Heinz $6 Seriously Good Aioli was the country's favourite mayonnaise or savoury sauce.
Emerging labels also featured, with products like Cobs $4 Pop'd Chips named best healthy snack food and Skin Nutrient $54.95 12-piece Mix and Mask facial set voted best in skincare.
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Vaseline $8.99 Intensive Care Moisturiser (left) and Heinz $6 Garlic Aioli (right) were two of the most popular supermarket products in Australia over the past 10 years
Nature's Way $34.99 Collagen Shot was named best beauty supplement and Betadine $14.99 Anaesthetic Lozenges was crowned the most effective over the counter medicine for coughs and colds.
Mater Nappies was the most trusted baby care brand among Australian parents, while amateur chefs garnished dishes with Gourmet Garden's range of $3.50 Lightly Dried Herbs and Spices more than any other producer.
Farmer's Market was the most popular brand of dog food over the past decade nationwide.
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Mater Nappies, the most trusted baby care brand among Australian parents
Cobs Pop'd Chips (left) and Skin Nutrient Mix and Mask facial set (right), voted best healthy snack and best skincare product
Product of the Year director Sarah Connelly said the enduring popularity of the items is testament to their quality and broad appeal.
'Looking back on the past 10 years, it's so exciting to see over 70% of our winning products standing the test of time, showing that they are still much loved by Australian consumers,' she said in a statement.
'As we head into a new decade of our awards program, and as shoppers become more discerning, we are anticipating many brands will be creating new and relevant products that will continue to support and excite shoppers in their day-to-day lives.'
Farmer's Market dog food, Australia's favourite pet food label for the past 10 years
Nature's Way $34.99 Collagen Shot (left) and Berocca $3.79 TwistnGo energy shot (right), voted best supplement and health products
Entries for Product of the Year 2021 are now open for any brand with a new or improved product.
The 2021 scheme will also include an additional category, 'Ones to Watch', which recognises products in early stages of development that have potential but lack the scale or distribution levels to be included in the main awards programme.
To enter your product, please click here.
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